WEBINAR

The personalized patient journey: From acquisition to retention

Date and time: Feb 20th, 12 pm ET

According to Twilio Segment’s State of Personalization report, 85% of businesses believe they deliver personalized experiences for their customers, yet only 60% of consumers report receiving personalized experiences. The need to customize the consumer journey is especially important for health systems and patients as demand for consumer attention across digital media surmounts and patient expectations are higher than ever.

Join Definitive Healthcare and our panel of experts in a webinar that tackles the main components of personalized patient outreach strategies and successes and challenges along the way. The discussion will give healthcare organizations the knowledge to ensure their marketing messages to consumers are relevant, practical, and personalized.

Register for our webinar!

In this session, our panel will discuss:

Driving forces on why health systems need to put the consumer at the center of their marketing strategies
Utilizing MarTech tools to seamlessly engage and reach both new and current patients
Leveraging the right historical, predictive, and HIPAA compliant data to achieve your organization’s personalization goals

About the speakers

Mike Julian

Principal Consultant, Population Intelligence & Activation, Definitive Healthcare

Mike Julian helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare when the company acquired Populi.ai. Prior to Populi, MJ was Vice President of Healthcare Marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. MJ draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting in healthcare.

Alicia Beadle

Digital Marketing Manager, Hartford Healthcare

Alicia Beadle became a member of the Hartford HealthCare team in February of 2022, following 4 years at Evariant (later known as Healthgrades, Mercury Healthcare & WebMD Ignite). With 7 years in healthcare marketing, Alicia brings her expertise to the forefront, focusing on the strategic planning, efficient management, and insightful analysis of various digital marketing endeavors. Her particular proficiency lies in overseeing customer relationship management campaigns, ensuring a holistic approach to nurturing and engaging with the target audience.


	Otto Angulo Senior Director, Digital Consumer Engagement, AtlantiCare A disruptive growth marketer with 20+ years of experience, he has developed innovative B2B/B2C marketing strategies that captivate audiences and drive results. In his current role, he owns the marketing operations roadmap, ensuring that the technology meets the needs of the organization, increases business value, promotes team development and employee engagement, and drives operational innovation. Prior to joining AtlantiCare in 2023, Otto held senior marketing roles at Mount Sinai Health System and New York-Presbyterian Hospital, where he managed and implemented marketing technology solutions including Salesforce Health Cloud CRM, Marketing Cloud, and Datorama to support the systems’ digital front door to care.

	Jonathan Beltran Senior Director, Marketing Operations & Analytics, Keck Medicine of USC Jonathan is a Lean and Agile servant-leader with a passion for leveraging digital products, specifically within the healthcare industry. With eight years of project management, product development and digital marketing experience, he has built a strong record of leading cross-departmental teams and executing large-scale digital initiatives within academic and corporate institutions. Currently, Jonathan serves as the Senior Project Manager for Health System Marketing & Communications at Keck Medicine of USC, an academic medical center in Los Angeles, CA.

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